ACE appoints head of Analytics, Management Information for A&H business
London-based insurer ACE has named Craig Parfitt as head of Analytics and Management Information team for its Accident and Health (A&H) business in Europe, the Middle East and Africa (EMEA).
Parfitt will be based in London and will report to A&H EMEA director of Marketing Fraser Watson.
Watson said Parfitt will play a key role in growing the business and maximizing the opportunities as the firm moves the Accident and Health business forward.
"As a business that relies on a deep understanding of consumer behaviour it is essential that we gather insight and evaluate our performance in as much depth as possible. Knowing what people do, how they do it, why they do it and when, gives us business advantage and ensures we meet customer needs," Watson added.
Prior to this Parfitt has worked with Capgemini, Detica and Carlson Worldwide and has a broad industry experience within the business and marketing insight field from banking, media and retail sectors.
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